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    產品目錄
    聯系我們

      邵東和諧五金機電有限公司
      聯系人: 王榮

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      地 址:中國湖南邵東縣仙槎橋工業圓

    新聞動態
    六一小長假 衛浴品牌營銷顯神威
    作者:  來源: 全球五金網  時間:2014年06月04日  字體:[  復制 打印 網址
    據悉,六一小長假期間,為了迎合市場,滿足消費者的需要。不少家居賣場提前預熱市場,提前進入節日促銷“節奏”。相比以往常規的節日營銷,衛浴企業要想推陳出新,擺脫單一的價格策略,必須在促銷點子上添加更多的新意;而且由于今年端午節與“六一”兒童節重疊,衛浴品牌企業對此都尤為重視,這次更注重將文化元素添加到營銷活動中。然而,面對如此激烈的市場競爭,衛浴企業必須建立突顯自身特色的優勢才能在這次促銷大戰中取得勝利。

      今年的節日促銷活動企業需打造與文化相關的專題營銷方式。可以通過這種方式加強廠家與消費者的聯系,讓廠家在了解市場需求的同時向消費者傳授文化知識,以文化講授的方式,增添營銷活動的文化內涵。

      跟以往單一的價格營銷相比,不僅增加了消費者的參與性,并且通過互動的形式有效的傳播了企業的品牌價值理念。衛浴企業想要在這場促銷之爭中取得頭彩,除了發展自身特色和文化底蘊相結合之外,也要做好服務這塊,真正做到雙管齊下把握住消費者心理,只有體現了企業的特色優勢,品牌價值才能更好的提升與推廣,大大吸引客流量的增加。

      如今,隨著衛浴產品更新換代的頻率越來越快,衛浴促銷活動花樣也層出不窮,花樣百變。在雙節的氣氛帶動下,更加會為衛浴市場帶來一場促銷爆點。衛浴企業只有做好自身的特色推廣活動,制定出獨屬于企業品牌別出心裁的營銷方式,才能在激烈市場營銷模式下脫穎而出。

    版權所有:邵東和諧五金機電有限公司? 聯系人:王榮 手機:15869866112 電話:0739-2778978
    傳真:0739-2776298? 郵箱:564975094@qq.com QQ:564975094 網址:www.jyybcc.com 投訴:13975985748? 地址:中國湖南邵東縣仙槎橋工業園  湘ICP備13001444號 技術支持:湖南競網
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